Club Promotion in the Age of the Internet
Thinking about this Twistars package, I wondered how many other gym clubs out there are actively taking full advantage of the internet and video-hosting sites like YouTube to help promote their clubs and generate some excitement. Most gymnastics websites are dull and often not user-navigation-friendly.
When I was in college, we had nothing like the video packages they have nowadays for collegiate teams:
Cal Gymnastics promo 2013
Check out this promo for Southern Utah University Gymnastics who hired cinematographer Parker Walbeck to film and document their last season:
Now that is the kind of video that generates excitement and gets fans pumped up!
Christy Linder (who had a floor pass last year to professionally photograph the Bruin meets) has a boyfriend who is a musician and put together footage he filmed to his music for the Bruins.
Many clubs have dull promos; while a few understand how to inject life and excitement.
You don't need big-production budgets like the colleges to put together a nice video promo package. Today's home computer technology makes it sooooo easy!
And clubs should probably have several promos, hitting different target audiences, for different purposes. Some promos should be a quick 30-60 seconds in length. Enough to draw interest, without detailed, over-explanation. Then for those with piqued interest and longer attention span, perhaps a more in-depth profile of the gym, with details on specific programs offered.
I filmed and edited this unofficial LASG video:
It took me about 3 months worth of gathering footage and editing- but nothing too time-consuming or elaborate. A simple digital camera and Windows Movie Maker, free with your Windows package. You can do so much more with film editing software that you affordably purchase.
Club Champion Gymnastics used to do a series of fun, educational/promotional videos called "Chalk Talk". My favorite was the video on "pull over", where Zak takes an hour lunch break while leaving his gymnast in a chin-up hang:
And then of course, there's the Rebecca Black parody, "Meet Day":
Now that's going the extra mile on creative energy output.
And they put just as much energy into teaching good gymnastics, of course.
When I was in college, we had nothing like the video packages they have nowadays for collegiate teams:
Cal Gymnastics promo 2013
Check out this promo for Southern Utah University Gymnastics who hired cinematographer Parker Walbeck to film and document their last season:
Now that is the kind of video that generates excitement and gets fans pumped up!
Christy Linder (who had a floor pass last year to professionally photograph the Bruin meets) has a boyfriend who is a musician and put together footage he filmed to his music for the Bruins.
Many clubs have dull promos; while a few understand how to inject life and excitement.
You don't need big-production budgets like the colleges to put together a nice video promo package. Today's home computer technology makes it sooooo easy!
And clubs should probably have several promos, hitting different target audiences, for different purposes. Some promos should be a quick 30-60 seconds in length. Enough to draw interest, without detailed, over-explanation. Then for those with piqued interest and longer attention span, perhaps a more in-depth profile of the gym, with details on specific programs offered.
I filmed and edited this unofficial LASG video:
It took me about 3 months worth of gathering footage and editing- but nothing too time-consuming or elaborate. A simple digital camera and Windows Movie Maker, free with your Windows package. You can do so much more with film editing software that you affordably purchase.
Club Champion Gymnastics used to do a series of fun, educational/promotional videos called "Chalk Talk". My favorite was the video on "pull over", where Zak takes an hour lunch break while leaving his gymnast in a chin-up hang:
And then of course, there's the Rebecca Black parody, "Meet Day":
Now that's going the extra mile on creative energy output.
And they put just as much energy into teaching good gymnastics, of course.
posted by UCLA Gymnast X-ing at 8/07/2013 07:15:00 PM
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